In this educational episode, Grant shares the story of how he created his first course and great tips on how you can achieve expert status and create a credible brand.
MYE 002 – Purpose, Profit, and Prophecy with Leon Jay
In this episode, Grant chats with Leon Jay, an international author and seminar speaker on the topic of online business. Leon is the marketing mastermind behind a software and training program launch that generated $1.4 million in ten days. He has consulted and partnered on various other six- and seven- figure launches, is founder of www.FusionHQ.com (a platform for digital and information markers) and www.send.fish (an autoresponder service), co-founded www.CopySniper.com (an online copywriting software and sales page builder), and is co-founder of Coffee Monster (a cafe and co-working space for digital nomads in Chiang Mai, Thailand).
Got something to say? Questions? Comments? Email [email protected]
Listen to this episode to find out:
- Why you should hire a team and not try to do it all yourself
- How to be more efficient with your time
- Will more money bring more freedom and happiness
- Why business purpose is more important that profit
- Is passion important and how do you find it?
- What’s better for you: entrepreneurship or a traditional job – you might be surprised at the answer
- Why everyone can’t be an entrepreneur
- Two ways to automate anything: machines or people
- How you get the best people working in your business
- The importance of a core purpose
- How Leon became an expert in internet marketing
- To embrace the challenge to help you push through obstacles
- Why you should fail more
- Why how you’re going to make money should be the last question you ask
People on this episode:
Mentioned on this episode:
- The Paradox of Choice – TED talk
- Create, Automate, Accelerate – by Leon Jay [Currently Free!]
- The 5 P’s: Purpose, Passion, People, Place, Profit
- The Optimism Bias – TED talk
- The First 20 Hours – TED talk
- “If you want to increase your success rate, double your failure rate.” – Thomas J. Watson
- Tesla Motors
- The Hangout Talk with Elon Musk and Richard Branson
Books Leon recommends:
- Richard Branson Biography
- Elon Musk Biography
- Steve Jobs Biography
- Ca$hvertising by Drew Eric Whitman
- 80/20 Sales & Marketing by Perry Marshall
Connect with the Show:
- Join the Monetize Your Expertise Facebook Page
- Follow the show on Twitter
- Got something to say? Hit us up. We’ll respond.
- Send us an email
- Message us on Facebook
Thanks for listening!
In this introductory episode meet your host, Grant Weherley, author of Break the System and the Monetize Your Expertise program.
The number to beat: 676 (mostly coherent) words.
I am not famous for my intricate planning of small details ahead of time, as I prefer to just dive straight into things (like this post). So one thing that I have spontaneously decided is that this will be a 21 day experiment.
That’s 21 days of writing 20 minutes per day.
21 days is usually thrown around as the rule of thumb for the formation of a new habit. Good enough for me!
Lately, I’ve been focusing intensely these kinds of systems in my business and routines in my life (can I call those life systems?). Many high performers discuss routines and habits and such that they have found beneficial to their productivity and peace of mind, however there is one subtle distinction that I have recently realized.
You have to like your routine.
This may sound exceedingly obvious, however what we WANT to do, and what we WISH that we would WANT to do are two very different things.
Many time I have created intricate habits and routines that immediately fell apart because they ended up being merely an uninspiring lists of things to do, before my actual list of things to do.
Instead, I have found that adding a productive treat to my mornings makes all the difference.
I still have a list of things to do as a routine, but at the end of it I give myself 30 minutes to play around with whatever I am most interested in or excited about at the time.
The day before yesterday it was reading, yesterday it was goal-setting, and today it was setting up IFTTT [link] recipes for both my business and personal life.
The cool thing is that those 30 minutes are productive, varied, and enjoyable.
What always ends up killing my routines is that they end up feeling like boring work. Adding this element gives me something new every day to look forward to.
It is easy as a busy business owner to wake up, and then immediately think about your list of things you HAVE to do.
Sure, those things are important, but life is more fun when you have some time to play around with whatever is most interesting to you at that time (whether or not it is prudent to spend your time on that).
Because as a pretty ADHD person with an impressively short attention span, I find that I get extremely interested in random things all of the time…but unfortunately they are almost NEVER what I should actually be doing at the time.
Invest in yourself
There is a concept out of Rich Dad, Poor Dad that goes something like spend your money on yourself first (or something like that – don’t yell at me I know I am misquoting!).
Honestly I always thought it was a counter-intuitive and largely unhelpful principle (I would always rather invest profits back into my business first – or maybe that is considered “myself”?) but I really love this principle when it comes to investments of time.
You should always invest your time in yourself first.
What does that mean?
Say you have an 8 hour/day job. Rather than having your primary focus being to invest 8 hours of your time and a large portion of your energy into your job/business FIRST, instead take the time to invest in YOURSELF first.
This includes taking the time to make sure you are healthy, happy, and balanced before you worry about your obligations.
This can also mean reading an interesting book, learning more about your craft, setting up some systems in your business or life that will save you time later, reviewing your goals/purpose/vision, or evening watching an inspiring youtube video.
Because inspiration and knowledge, my friends, pays dividends.
Results: 603 words
Lessons learned: I tried to add some formatting as I went, but this interrupted my flow and slowed things down considerably.
This is a test.
To see how much I can furiously write within 20 minutes. (A habit of my friend and bestselling author, Mike Harrington).
The starting point: according to Grammarly I already type more weekly than 99% of it’s users, and that is without a habit of writing every morning.
The progress will still be massive and immediate because that is what happens once you are consistent at any skill.
That is what has happened with any skill that I’ve ever developed. For example, I became an awesome salsa dancer at one point because I did it constantly. By contrast, I’ve done half a dozen types of martial arts completely randomly over the past several years (longer than dancing in fact) however I am still incredibly mediocre, if not just plain bad.
Fortunately, with martial arts at least you can power through it if you are fit, which has (usually) kept me from getting totally demolished 🙂
However, I have had some Tae Kwon Do guys kick me in the face a few times. It’s really hard to see those kicks coming! But I digress…
The goal: to get to the point where I can knock out a reasonably high quality blog post within 20 minutes. Of course there will be some extra time spent formatting, linking, etc. (goal is only 10 minutes to keep in under 30 minutes total) however this will allow me to be more consistent with posting – something I have been wanting to do for a long time.
Even if it take a couple days and 20 minute sessions to knock out a post, no matter because the point is consistency.
And that is the power of habits.
I am aiming for the following outcomes:
Increased writing speed, quality, and overall skills at writing (practice makes perfect)
Regular output of content via the written word. Up til now I have been inconsistent in this modality. Time to change that!
I finally get to figure out how to use that Scrivener program I downloaded way back when. Yay! In fact, I just realized that I think I’ve bought it twice and never used it…
[5 minutes in – my wrists already feel uncomfortable from the fast writing]
The interesting thing is I have no idea how or if I plan to use this post at all.
In the back of my head, I am thinking maybe it would make for an interesting “live” experiment to post what I create daily as a blog post series so people can read whatever I create, but also observe the development of a new habit.
We tend to have unrealistic expectations of things, and when it comes to habits I believe we tend to be overly pessimistic/unrealistic for the level of effort it takes to change a habit.
It is true that it CAN take a ton of effort to change a habit, but only if you do it incorrectly.
Habits are supposed to make your life easier, and in fact there are ways to make your life easier WHILE you are changing your habits.
Here are some strategies for creating winning habits as easily as possible:
- Focus on small but consistent habits – a good example is to floss one tooth
- Don’t get overwhelmed – I’ve made the mistake of trying to start 5 new habits at once. This. Never. Works. Do one at a time.
- Connect new habits to something you already do – if you are going to floss one tooth as your new habit, then add it to the current habit you (hopefully) already do of brushing your teeth every morning/evening
- Celebrate your wins – give yourself positive feedback every time you do your new habit. Examples would be an awesome dance, eating a small piece of chocolate, tindering for 5 minutes, or whatever else gets your rocks off.
- Track progress – use the coach.me app to stay on track and monitor progress
Check out the Tiny Habits methodology for more on this simple, but ingenious, method.
[Boom: 20 minutes over. Good stopping point too!]
Total word count in 20 minutes: 676 words
Overall level of coherence: Medium
Flow (opposite of scatterbrained-ness): Medium-low