MYE 069: Scaling an Online Course Business, with Espresso English Course Creator Shayna Oliveira

Listen on iTunes

Listen on Stitcher

Direct download link

Shayna Oliveira had her love to capoeira bring her over to Brazil where she got engaged and stayed, until harsh socio-economic conditions made her think outside the box to improve her income and that became one of the must successful english teaching businesses around; in this episode she talks about how she started with just with a blog, the challenges of teaching over email, market saturation for online language courses, real strategies to grow your course audience, developing a relationship with your email list and disembarking the “worry roller coaster”.

Like the show? Comments or questions, email Grant

Shayna OliveiraListen to this episode to find out:

  • The challenging aspects of teaching another language online
  • How to set your marketing material realistically to attract more people
  • The profile of people who look for online english courses
  • What’s her outlook about market saturation for english courses
  • Two great options to grow your course after you’re done making and publishing it
  • How she dealt with the challenges of marketing a course ethically
  • How it’s important to know that course building is a long term business
  • The key to developing a relationship with your email list
  • An important perspective about cutting people out of your email list
  • How to deal with the monthly income fluctuations

People on this episode:

Mentioned on this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant

MYE 068: How to build your online audience with Periscope – Kristian Cotta

Listen on iTunes

Listen on Stitcher

Direct download link

Kristian Cotta had a crazy “Wolf of Wall Street” experience during his 20s, where he managed to make a lot of money on real state but then doubled-down right before the crash and took years to recover, both financially and mentally. In this episode, he talks to Grant about the grit required to succed, how making one dollar requires the same skills to making a million, how to approach opportunity and the best ways to get started growing your audience on Periscope and reaching some of the best conversion rates available.

Like the show? Comments or questions, email Grant

Listen to this episode to find out:ep-068-How-to-build-your-online-audience-with-Periscope-2016-3-22aCR

  • Why Periscope is a great tool that’s here to stay, and falls into a whole new category of apps
  • How the urgency of a live interaction can benefit your content creation
  • The lessons Kristian learned from being at the top of the real state market when it crashed
  • How important it is to keep your grit and not forget where you came from
  • The problems of overanalysing opportunity and hesitating on decisions
  • How growing yourself first will bring more growth in other aspects, including business
  • How it’s a little backwards to try to connect to successful people after you’ve become successful first
  • The 3 keys required to establish yourself on Periscope
  • Common ideas that apply universally to every type of content

People on this episode:

Mentioned on this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant

MYE 067: Being A Badass Writer And Forging Your Own Path with Karen Marston

Listen on iTunes

Listen on Stitcher

Direct download link

Karen Marston was supporting her nomadic lifestyle by working on bars and saving up money to travel, until the day she figured out that with an online business she could do that a lot more, so she started humbly writing SEO for low paying clients and gradually build up quite an empire by teaching other people to make money online writing about what they love instead of generic material; she’s got a great personality that shines through on her writing and makes her a record-breaking online tutor when it comes down to retention rates: people start their courses, actually participate and then finish.

Like the show? Comments or questions, email Grant

Listen to this episode to find out:MYE 067 Being A Badass Writer And Forging Your Own Path with Karen Marston

  • If you should do what you love or what brings business
  • Advices about following your gut instincts
  • Lessons Karen learned from her first courses launched
  • An unique way to structure your course with emails and PDFs, no video necessary
  • The impotence of building as you go, after people bought the idea
  • How her courses have one of the highest retention and interaction rates
  • Her experiences and insecurities with price hikes and discounts
  • What’s the main problem about people starting a writing business
  • Key characteristics of people that succeed
  • An easygoing morning routine

People on this episode:

 

Mentioned on this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant

MYE 066: 5 productivity tools and apps for focus and efficiency

Listen on iTunes

Listen on Stitcher

Direct download link

Efficient tools go along with the best practices of productivity and in this episode Grant shares great apps to help you get more of your time and be very productive, staying focused in the task at hand, taking healthier non-distractive breaks to stretch, using an online project management software to organise your tasks and subtasks, a different kind of sound wave you can use to improve focus, how his modern office works – they’re slackers! – and an awesome way to exchange information between your devices.

Like the show? Comments or questions, email Grant

Listen to this episode to find out:MYE 066 5 productivity tools and apps for focus and efficiency

  • How to stay focused instead of just block a lot of websites you might need to work
  • A great helper to remind you of taking those healthy breaks to rest your body
  • Grant’s opinion about the famous Asana project manager
  • A strange kind of sound that can make you focus better
  • A detailed description of how Grant works daily with his team and what tool he uses for that
  • The best way to share information with yourself, from phone to computer and back

People on this episode:

 

Mentioned on this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant

 

MYE 065: How To Build A (Course-Friendly) Website – 4 Tools and Resources

There are many tools and resources online to build a website, the options can be overwhelming for people that are just getting started and need a course-friendly one; so in this episode Grant talks about the top four platforms and resources for you to make your course website, considering budget restrictions, tempting options and usability.

Like the show? Comments or questions, email Grant

Listen to this episode to find out:65

  • How you have to be very focused on what you need right from the start, to avoid pain
  • The strongest aspects of LeadPages and when to use them
  • The biggest pros and cons of using OptimizePress
  • Some great aspects of ClickFunnels and how it’s a good midway between other tools

People on this episode:

Mentioned on this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant

MYE 064: The 5 Ultimate Productivity Hacks

Listen on iTunes

Listen on Stitcher

Direct download link

There are many long term productivity hacks but there are also quick ones that you can implement in your routine right now, and that’s what Grants brings in this episode: tips to plan your day, to build energy shortcuts and work smarter, how to focus time on the most important things and also considering the ways your energy gets refilled, when to save it and when to go for the grind.

Like the show? Comments or questions, email Grant

Listen to this episode to find out:64

  • How to increase productivity by planning your day and your week
  • A way to automatically do the right thing consistently
  • The time to do the most important things… in the morning
  • A good question to ask yourself about replenishing your energies
  • An example of how not to recharge yourself from Grant’s bad online habits
  • The right time to grind

People on this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant

MYE 063: Super Easy Ways To Sell Online Courses (No Audience Required)

Listen on iTunes

Listen on Stitcher

Direct download link

With so many tools, platforms and marketplaces around to get your course published, Grant goes a little bit into what are the differences between them and once you’ve made your content, how to pre-sell your course at a low risk, a simple technique to get people onboard, how partnerships can help you immensely to kickstart your audience and a great way to get your name around the web.

Like the show? Comments or questions, email Grant

Listen to this episode to find out: 63

  • Differences between platforms, software tools and marketplaces
  • How starting with a webinar can be a very low risk to pre-sell your content
  • A way to make the video content for your course while getting paid
  • How contacting people directly can be a simple but effective tool
  • A way of working with patterns to jumpstart your audience
  • How the co-creation model works
  • An easy way to spread your name around the web and get those views coming

People on this episode:

Mentioned in this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant

MYE 062: Nootropics, Tong-twisters – 4 Tools and Resources

Listen on iTunes

Listen on Stitcher

Direct download link

There’s a whole new category of mental supplements now called nootropics, claiming to make you smarter, have better memory and enhance your cognitive functions overall; in this episode Grant explains some of the different types, interesting facts and great resources to check out including websites for analysis and ordering, a great expert on the topic and a very deep, introspective exercise to analyse you own mental crutches.

Like the show? Comments or questions, email Grant

Listen to this episode to find out:62

  • What are nootropics
  • The different types of nootropics and why they’re not quite “drugs”
  • A great website to check out unbiased nootropic data
  • Grant’s favourite website to order the supplements
  • A very interesting fact about the powerhouse drug Modafinil
  • What are the nootropics that Grant has been taking

People on this episode:

Mentioned in this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant

MYE 061: Hiring And Building Your Team: 4 Tools And Resources

Listen on iTunes

Listen on Stitcher

Direct download link

Recently Grant had to increase his team by hiring three new people so he shares his experience and some tools and practices to do that effectively: thinking about the different kinds of third party help you can get, a recommendation to start hiring for the right reasons, considering your bottlenecks and finding someone to unlock them, and also be careful when hiring more than one person at the same time.

Like the show? Comments or questions, email Grant

Listen to this episode to find out:61

  • How needing to hire new people got Grant to use this as a theme
  • How one of the first episodes of this podcast can supplement the content for this one
  • Two great websites for hiring different types of professionals
  • A book that’ll change your mindset and make you hire for the right reasons
  • How you should think about your restrictions and consider hiring
  • How other people already on your team could become the new person you need
  • Another way of getting things done with productised services
  • Grant’s biggest mistake with his new hires

People on this episode:

Mentioned in this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant

MYE 060: Sales And Partnerships: 4 Tools And Resources

Listen on iTunes

Listen on Stitcher

Direct download link

Tapping into a partner’s already built audience can be huge to grow your business, assuming the audiences are similar enough; in this episode Grant shares interesting resources to get you connected and into the industry that you wanna work with quickly and effectively

Like the show? Comments or questions, email Grant

Listen to this episode to find out:Sales-partnership-2016-3-7aCR-60

  • The importance of tapping into partner’s audiences
  • An easy way to have someone else get you some contacts off the internet
  • How supplementing your team with done-for-you services can get you ahead
  • A resource to help you make LinkedIn a more effective tool
  • One of Grant’s masterminds to follow online and get more information
  • An exercise to network in practice, while keeping an eye on competitors

People on this episode:

Mentioned in this episode:

Connect with Monetize Your Expertise

Got something to say? Let us know

Thanks for listening!

Grant