MYE 078: How He Became An Award-Winning Rockstar And Successful Entrepreneur – Chris Greenwood (aka Manafest)

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Lots of people want to have a music career but they don’t follow through very much… in this episode, Grant talks to Chris Greenwood, aka Manafest, about how he almost gave up when he was racking up debt to be able to play live, just before blowing up in Japan; how he crowdfunded a book and an album, how’s it like touring the World and being paid for your art while keeping the spirits up in a gruelling schedule and creating an online course career in the process. He tells us what’s the main thing you have to overcome when creating your courses, what would he have done differently in both his businesses and how important it is to enjoy the journey while you’re at it.

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  • How you shouldn’t give up before all the cards have played out
  • Crowdfunding tips to not be too pushy or begging
  • How sharing the process of making your content is a crucial part of crowdfunding
  • The differences between crowdfunding a book versus an album
  • The differences between some crowdfunding platforms
  • How is it like to tour the World and what movie it resembles
  • What making courses is all about: helping people reach their goals
  • How it’s valuable to create courses about different things, like dog training
  • What’s the biggest thing you need to overcome to create your courses
  • The things that Chris would’ve done differently in his businesses
  • What’s the most risky thing you can do in your career

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Grant

MYE 077: Teachable Co-Founder On Million Dollar Startups And The Future Of Online Courses – Conrad Wadowski

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Conrad started his career helping startups grow their user base – after learning on his own with a financial app he helped launch. Conrad started out with courses as a way to generate leads for his agency, but as the course started to generate revenue he started paying more attention, helping start Teachable.com and apply the same expertise he used to offer other companies.

In this episode Grant and Conrad discuss the pros and cons of different companies that offer paid courses or free courses (such as Udemy versus Edx), paying attention to what platforms you use to keep control of your content, the future of online learning and how it’s going to spread knowledge all over the World, and the best and worst practices for course creation, mistakes that people make and how you can avoid them.

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  • How courses are on the way to become more about lead generation than passive income
  • How courses help your branding by positioning you to become an expert
  • If you are able to objectively apply the advice you give in your own businesses
  • A technique of giving yourself advice on the third person to make things clearer
  • An analogy explaining how Teachable and Udemy compare to Etsy and Shopify
  • Why free MIT courses might not be as valuable as a well-made, paid course
  • How the rates of completion and goals for students matter on the end
  • The imbalance between the amount of things that we know and how many people don’t know those things
  • The trends of online education, and how it’s still in a very early stage
  • Best practices and worst practices of course creation

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Grant

MYE 076: 8X Your Course Launches with 80/20 Storyteller Marketing – Nate Smith

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Nate Smith went to college aspiring to be a jazz musician but got disillusioned with the reality of being an employee where you’re hoping for people to hire you, without much control of your life; so he took upon the internet to make his products, had a somewhat unimpressive launch but kept growing his email list, then used storytelling techniques and a method for super refining the next product he was building and that made it a lot more successful, with people buying despite his not-so-great copywriting and landing pages. In this episode he talks about his methods of defining a product, how important is storytelling for a friendly launch, going beyond email marketing and actually getting people to ask when is your product coming and the three types of person that you have to cater for in your email campaigns.

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  • How the best copywriting might not help you reach your audience
  • The differences between having a traditional music career and an online one
  • What’s it like to be waiting to get hired on one career
  • His mistakes on his first launch and what he learned from them
  • The pre-sale product validation email that he used the fine-tune his product
  • How a refined product pre-launch can help you overcome bad copy
  • How being extra personal is important and not available to big corporations
  • The ways a storytelling approach will make people yearn for your product
  • The three types of people you have to cater for in your email marketing
  • How well your audience’s language works on your copy

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Grant