How to Make an Online Course


Traditionally, if you want to capitalize on your expertise using the internet, you need to write. A lot.

You can write articles about the topics you are good at to establish your authority, and then write blog posts and/or product reviews, as the case may be. Or you can even write an ebook and use it for marketing or revenue generation. But my favorite way to monetize your expertise is (drumroll please)… offering online courses!

But exactly how hard is it to create an online course? Here are the basic steps:

  1. Start collecting the material you want your students to learn. If you’re just starting out, this can take a while. It won’t take as much time, however, if you’ve already written a book or numerous articles related to your expertise, it’s only a matter of converting the material into a different presentation.
  2. Find out what makes your course compelling. What would make people want to sign up for your course? This is the question you need to answer, and your online course should be much more interesting than just reading an article or a book.
  3.  Identify the presentation methods you will use. Some online courses simply use ebooks. But the more compelling online courses use videos and whiteboard animations.
  4. Make it look professional. If you’re using ebooks, they will have to be checked and rechecked for misspelling and grammatical errors. Then the facts you present will have to be verified as well. Presenting erroneous or obsolete data can tarnish your authority. With videos, you’ll need to learn how to edit them properly. You’ll have to know proper lighting and sound levels. If you use voiceovers, you must employ voice talents who sound great and are easy to understand by your target students.
  1. Live or recorded? If you’re just starting out, you may want to start with recorded lectures and demos first. That should minimize your mistakes during the presentation. Eventually, you may want to venture to live demos but accidents can still happen. Technical difficulties may come up and students may pose questions you don’t know how to answer. You’ll have to have a plan for every possible contigency.
  2.  Give out quizzes. A test will check whether your students have learned enough to proceed to the next lesson. Your quizzes can also tell you if your methods are actually helping your students learn.

Of course, making an online course can be a very difficult proposition, especially when you want to make sure that it looks professional. And you’ll also need to see it that the marketing strategy for your online course is appropriate and effective.

This is the reason why the help of professional course creators is so invaluable. They can help you design and plan your online course as well as help you create videos and presentations that look professional. They can even guide you on the right marketing strategy to use. With their help, you can avoid making costly mistakes that can have a dire effect on your business and your credibility.

How SaaS Companies Can Use a Free Online Course in Their Onboarding to Reduce Churn

SAASSaaS companies, like other service-based businesses, know the importance of retaining their current customers. And to do that, the company’s churn rate must be kept as low as possible. But how? One effective method is by offering them a free online course.

What is Churn?

Churn refers to the customers you once had but no longer use your services. Churn rate refers to the number of customers (or the percentage of customers) who leave you for any number of reasons.

Often they leave your company right after the initial onboarding, especially with a SaaS product. They sign up get confused about the product, then cancel the subscription. This one of the reasons companies like ClickFunnel and LeadPages create extensive free training (free courses about marketing, facebook ads, webinars, and more) and user guides. The more they reduce the confusion of new users, the more people stick around.

If you want your business to stay afloat, you need to keep track of your churn rate and keep it low. Remember – if your customers are leaving you, then that means you will need to bring in more customers to replace them. Marketing costs are generally more expensive than the cost to retain your current customers.

A simple tweak might be all you need to keep 10% more of your customers every month, meaning your company can grow that much faster.

Reduce Churn Rate with Free Online Courses

As I mentioned, one way of reducing your churn rate is to make sure that your customers remain educated. And that may mean offering them online courses. Making these online courses freely available not only help your existing customers use your product more effectively, but also help new potential customers first find your courses, and then ultimately want to buy your product!

For example, you can offer a free online course on how to use your product properly. Perhaps they quit shortly after onboarding because they found your product too complicated. With an online course, you can explain the proper procedure more clearly so that they will not feel intimidated or frustrated by the product because it didn’t work as promised.

With your free online course, you can also make them understand each feature of your product. You can highlight exactly how your product can solve any specific problem or issue your customer has. You can also demonstrate how they can use it more effectively.

Or maybe the course can even help them get greater results with your product. For example that is why Leadpages offers free marketing courses. They offer a marketing software, so the more their customers know about marketing, the more successful they will be and the longer they will use Leadpages.

By focusing on how your product can actually solve the problems of your customers (instead of creating them), you keep your customers happy and successful – which in turn will keep your churn rate low.