The Importance Of Feedback


Feedback is one of the most important facets for any endeavor that requires creative thinking. Many creative types brainstorm with others to come up with the best ideas. Detectives and lawyers discuss aspects of their cases with their colleagues. Even Dr. House (remember him?) had a team of specialists to assist him.

It’s the same way for businesses owners and managers. If you’re engaged in an important creative task like writing a book, creating a video, or making an online course, feedback is absolutely critical.


Why is Feedback Important?

The value of feedback is that it provides you with a perspective that’s different from your own. Often you can get stuck on one thing because you keep on thinking about the same issues and the same situation. But when you receive feedback, it can spark new ideas in your mind that you probably know, but may have somehow forgotten or have overlooked. With feedback, you are forced to look at a problem from another angle, enabling you to avoid making the same mistakes again and again.


Feedback from an Expert

When you ask for feedback from an expert, you get more than just a comment. You also get advice, support and guidance as well.

This is especially crucial when you’re engaged in a creative assignment. You have to be inspired and focused, but that sort of mental atmosphere can’t be turned on at will all the time. Sometimes you get into a rut and you keep spinning your wheels. You forget to evaluate your goals, strategy, and direction to see if you’re really on the right path.

When you make time to evaluate these things, you are able to make course corrections and improvements. But the problem is that often we forget to make time for it. After all, when you’re done for the day, you just want to relax with friends and family. You probably don’t have the will to block a 3-hour segment for such evaluations

But who says you need to set aside extra time for such things on your own? That’s what a subject matter expert (a mastermind) is for. Join a mastermind group and that period of evaluation will be integrated into your regular schedule. You’ll then have to evaluate your situation on a regular basis. In fact, if you’re in a mastermind group that doesn’t force you to evaluate your situation regularly, you should really think about joining a new one.


Getting Feedback from Masterminds

So how do you find these masterminds? One easy way is a simple Google search, but make sure to do your due diligence on the groups, particularly the accomplishments of the group leader. Or you can ask some people in your industry or personal network to see if they have a mastermind they can recommend.

In fact, just associating with smart people can really help with your brainstorming efforts. These people don’t have to be better than you on everything. They can be on the same level, but still offer a different perspective.

Remember, you don’t have to do it alone. Sometimes it takes a team to create success.



3 Things You’re Doing Wrong When You’re Designing An Online Course



On the face of it, an online course seems like a perfectly ideal way to conduct business on the Internet. You can have students from literally anywhere on the planet. They can log in anytime they want, and they can learn at their own pace. But achieving the course’s objectives is only possible if you make sure that you design it correctly. If the design is not good, you end up with dissatisfied students which will be a terrible blow to your reputation.


Here are some mistakes you need to avoid:

  1. Not knowing if people actually want to learn the material you want to teach. This is perhaps the most common mistake in online course design.For example, if you design a fantastic course about how to make a video, and it focuses on the technical details such as proper lighting and sound and even teach your students how to use the best video software available. But no matter how comprehensive your course may be, it may not attract a lot of participants because your audience is actually looking for ways to make a video interesting.You’ll need to do a lot of research and even create a survey so you’ll know if you are offering them the right material and the right course.
  2. Not transforming your source material. Some professionals who design their own courses simply tell their students to read certain books and online sources, and prepare for a test. We certainly know of a few college professors who teach this way But if you ask students, they’ll tell you that this is a boring way to learn.So you have to take advantage of other methods of instruction. You can offer videos or slide shows. You can film certain experiments or demonstrations. You can feature interviews of other notable experts in the field. Be imaginative — simply showing a recording of a lecture is not the best way to let your students learn.
  3. You want to cover a lot of ground. This is another mistake that’s often the result of wanting to make sure that you give your students more value for their money. So you create a comprehensive course that covers many areas, thinking that doing so will enable your students to learn more.The problem here is that the scope can become too overwhelming for your students. An online course can be considered work, and there may be too much studying involved.Of course, you can design the perfect online course and you still won’t get a respectable number of enrollees. At this point, it’s no longer about the design, but about the marketing of your online course. When it comes to marketing, it’s no longer about making sure that your program is useful and effective. It’s about making your potential students understand that they need the course and that it will truly help them learn what they need to know.