MYE 081: How To Legally Pay Zero Taxes Even If You’re American – Stewart Patton

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Stewart was a partner at one of the most prestigious Chicago law firms until the grind of always coming and going from home at night finally got to him and he opened his own practice, providing regular people with the same tax services that big corporations have at their disposal. He went against the “Tax Gurus” you find online by creating his own tax course where people can learn the different kinds of tax brackets there are, what are thebest countries to incorporate, what income means and much more.

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  • How To Legally Pay Zero Taxes Img
    The importance of always moving forward
  • How making quick decisions is better than overanalyzing
  • How a well-made course can help you regain your voice in a misrepresented market
  • How your course can bring you clients who can’t afford your full service
  • The difference between paying your taxes properly or paying poorly with a fee
  • The distinction between self-employed and non-US company schemes
  • The bad ideas that tax people online have been propagating
  • The best countries to open your corporation in

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Grant

 

MYE 080: How To Demonstrate Expertise and Why Sales = Success, with Tim Conley

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Tim Conley started during the dotcom era and failed at his own startup but then became a consultant on what NOT to do, then into copy and marketing writing to finally switch to organizing teams at companies and building their whole marketing strategy; in this episode he shares with us what are the main stages of business development and how he works for each of them, how the business owner mindset has to change so that growth doesn’t stagnate, the common problem of owners becoming bottlenecks and turn themselves into both arsonists and firefighters. Also, the big difference between writing a book over making a course, the two main ways to convey knowledge – if you’re a practitioner or a researcher – and how both are equally valid, and the fundamental social problem of selling.

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  • The importance of actually getting customers instead of just audience
  • How most business problems are self-created
  • The three stages of businesses that he works with the most
  • What are the mindset changes that happen after making $1 million with your business
  • What’s the strategic change in management that needs to happen to break into $5 million
  • How hustling is great for creation but bad for maintenance
  • The best advice he didn’t take
  • The big difference of perception that there is between books and courses
  • How the be credible when you’re not creating original content
  • The difficulties of being a coach and how it’s really like any other business

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Grant

MYE 079: Business Noob –> to Premium Marketing Provider in 6 Months Flat, with Scott Schneider

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Scott saw his field of work as a chemical salesman declining and decided to become an SEO expert, bringing businesses to the top of Google’s search results; he started offering his services for free to get his feet on the door and to show customers what he was capable of, then mastered and wrote down SOPs to streamline and grow his business; in this episode he talks about automating his ventures, choosing your approach to get started with SEO (ignoring it was a big mistake for him), diving into the subject you want to master obsessively to get quicker results and increasing your own level on the market by getting in touch with leaders on your field and other extremely knowledgeable people.

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  • How to get started on any industry online by contacting influencers
  • A way to improve businesses from inside out by mastering its processes
  • The philosophy of becoming so good that people want to work with you
  • How to leverage LinkedIn recommendations to position yourself as an expert
  • How to define your approach to getting into SEO
  • Increasing your level of importance by association with other people
  • What are the basic SEO techniques to implement to get your ranks up
  • How to know if you’re doing well with your SEO and a tip for hiring people to do it

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Grant

MYE 078: How He Became An Award-Winning Rockstar And Successful Entrepreneur – Chris Greenwood (aka Manafest)

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Lots of people want to have a music career but they don’t follow through very much… in this episode, Grant talks to Chris Greenwood, aka Manafest, about how he almost gave up when he was racking up debt to be able to play live, just before blowing up in Japan; how he crowdfunded a book and an album, how’s it like touring the World and being paid for your art while keeping the spirits up in a gruelling schedule and creating an online course career in the process. He tells us what’s the main thing you have to overcome when creating your courses, what would he have done differently in both his businesses and how important it is to enjoy the journey while you’re at it.

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  • How you shouldn’t give up before all the cards have played out
  • Crowdfunding tips to not be too pushy or begging
  • How sharing the process of making your content is a crucial part of crowdfunding
  • The differences between crowdfunding a book versus an album
  • The differences between some crowdfunding platforms
  • How is it like to tour the World and what movie it resembles
  • What making courses is all about: helping people reach their goals
  • How it’s valuable to create courses about different things, like dog training
  • What’s the biggest thing you need to overcome to create your courses
  • The things that Chris would’ve done differently in his businesses
  • What’s the most risky thing you can do in your career

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Grant

MYE 077: Teachable Co-Founder On Million Dollar Startups And The Future Of Online Courses – Conrad Wadowski

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Conrad started his career helping startups grow their user base – after learning on his own with a financial app he helped launch. Conrad started out with courses as a way to generate leads for his agency, but as the course started to generate revenue he started paying more attention, helping start Teachable.com and apply the same expertise he used to offer other companies.

In this episode Grant and Conrad discuss the pros and cons of different companies that offer paid courses or free courses (such as Udemy versus Edx), paying attention to what platforms you use to keep control of your content, the future of online learning and how it’s going to spread knowledge all over the World, and the best and worst practices for course creation, mistakes that people make and how you can avoid them.

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  • How courses are on the way to become more about lead generation than passive income
  • How courses help your branding by positioning you to become an expert
  • If you are able to objectively apply the advice you give in your own businesses
  • A technique of giving yourself advice on the third person to make things clearer
  • An analogy explaining how Teachable and Udemy compare to Etsy and Shopify
  • Why free MIT courses might not be as valuable as a well-made, paid course
  • How the rates of completion and goals for students matter on the end
  • The imbalance between the amount of things that we know and how many people don’t know those things
  • The trends of online education, and how it’s still in a very early stage
  • Best practices and worst practices of course creation

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Grant

MYE 076: 8X Your Course Launches with 80/20 Storyteller Marketing – Nate Smith

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Nate Smith went to college aspiring to be a jazz musician but got disillusioned with the reality of being an employee where you’re hoping for people to hire you, without much control of your life; so he took upon the internet to make his products, had a somewhat unimpressive launch but kept growing his email list, then used storytelling techniques and a method for super refining the next product he was building and that made it a lot more successful, with people buying despite his not-so-great copywriting and landing pages. In this episode he talks about his methods of defining a product, how important is storytelling for a friendly launch, going beyond email marketing and actually getting people to ask when is your product coming and the three types of person that you have to cater for in your email campaigns.

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  • How the best copywriting might not help you reach your audience
  • The differences between having a traditional music career and an online one
  • What’s it like to be waiting to get hired on one career
  • His mistakes on his first launch and what he learned from them
  • The pre-sale product validation email that he used the fine-tune his product
  • How a refined product pre-launch can help you overcome bad copy
  • How being extra personal is important and not available to big corporations
  • The ways a storytelling approach will make people yearn for your product
  • The three types of people you have to cater for in your email marketing
  • How well your audience’s language works on your copy

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Grant

MYE 075: How To Maximize Your Health And Become A Top Performer, with Dr. Isaac Jones

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Dr. Jones graduated from medical school with a scholarship but ended up realising that most doctors don’t learn how to make people’s lives better in school; so instead he spent a lot of his time on functional medicine and wellness centres, where he learned to apply more holistic methods of dieting and examinations to optimise people’s health on a case-by-case basis, completely changing how his clients live and feel daily. He talks about the ways people get sick, what could be missing in your diet, nutrients of all kinds, and better living through re-education.

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  • How the current state of medicine stops people from getting a personalised consultation
  • Just how much medicine an average american in on
  • The new research that says a lot of chemicals in daily products are toxic
  • The most common mistake people are making with their health
  • What is the perfect diet, or does it even exist?
  • The two reasons why people get sick
  • How a chronic problem can be misdiagnosed many times before you get it right
  • Differences between the mediterranean, paleo and primal diets
  • A use-case study of someone who’s he treated to great effect

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Grant

MYE 074: Discovering Your Brand Identity, “Busking” For $300/hr, And How To Sell Stray Cats with Gregory V. Diehl

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Branding is something we don’t often think about, and in this episode branding expert Gregory Diehl explains why he thinks branding is similar to education, how to make more money with the same product, the importance of telling a story and letting your personality shine in your communications (and you should be interacting live with people), how to approach clients knowing the questions they are asking and his special cat exercise to get yourself used to doing a tough sell for people on the street while doing some good for an animal cause.

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  • How branding is about teaching people that they need you
  • How working on your brand can make you earn more with the same product
  • How anything can be optimised, specially communications
  • When the story matters more than skill
  • What people usually miss during the sales process
  • The importance of answering the questions that clients are actually asking
  • Two key points to figure out how to get to a sale
  • What’s “street cat marketing” and how that helps Greg to keep his marketing skills sharp

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Grant

MYE 073: Starting a Business at Age 12 (Then Losing Everything) With Karl Kangur

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From the age of 12 Karl Kangur has been fascinated with search engine optimisation and how the internet works so he started helping other teenage bloggers with their rankings on Google, but as he grew he switched to a more long-term business strategy to focus on businesses that make a difference in other people’s lives, creating material specialising in monetised blogging while living the digital nomad lifestyle in Thailand.

Make sure to listen all the way to the end for an opportunity to get free help with your marketing, 1 on 1 with Karl, which you can schedule here. This is only available for MYE Podcast listeners!

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  • How someone gets started at twelve years old with their online business
  • The importance of a good balance between business and studying
  • How setting his mindset to a goal of living abroad prepared him for it even when plan A failed
  • How fully controlling your own time is important to success
  • The perils of information overload, and taking care of your information diet
  • How important it is to keep focus when you’re learning online just like you would at a college
  • How keeping your near and mid-term goals in focus might cause you to pass an opportunity

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Grant

MYE 072: Udemy’s Pricing Policy Change (And Do You Want Your Own Course Website?!)

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In this episode, Grant talks about Udemy’s new pricing policy, how its been changing the platform, what was the intention behind it, how that can change your strategy, the benefits of having your own platform versus using a third party, and why maybe it’s not great to delete your courses from Udemy and leave them there for some extra revenue

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ep-72-udemys-pricing-policy-change2016-04-17aCRListen to this episode to find out:

  • What are the new policies regarding course prices
  • How the new policies might impact your strategy
  • The things that Udemy is very good for and what it’s not
  • How sometimes it’s not in your best interest to delete your course from Udemy
  • A special link to help you move your courses, change platforms and maximise profits

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Grant