MYE 051: The Competitive Advantage Of Being Emotionally Vulnerable

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Being emotionally “out there” can be tricky, and in this episode Grant talks about the way he has dealt with it, how it can be advantageous to your business, the feedback that being completely honest brings to the table, how asking yourself a simple grandma question can help decide if it’s appropriate to publish some content, how creating some controversy can help you develop some tick skin and polarise your audience so the haters go away and the lovers become even bigger fans, growing the trust bond between you and your audience, plus three great techniques to use vulnerability to better your business.

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  • How being real brings instant feedback
  • The grandmother test you can take yourself to evaluate what content to put out there
  • The consequences Grant faced when he talked about his Tinder usage in public
  • How putting your real thoughts is part of building trust with your audience
  • How being trustworthy and trusting others yourself are closely related concepts
  • 3 great techniques to use vulnerability for your business
  • How it’s good to reference previous failures
  • Getting feedback is a good strategy to consolidate your relationship with your customers
  • How admitting you don’t know everything can be fundamental

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MYE 050: Risk Intolerance, Monkey Bites, And Why You’re Irrational

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While his latest travels take him to Bali, Grant ends up at the monkey forest where, unsurprisingly, he meets a few monkeys and learns a few lessons about inter-species relationships (hint: not everyone likes too much eye contact); then a visit to the doctor is in order and becomes a mathematical life or death situation where a statistically minuscule chance of getting rabies is rationally comprehended but emotionally adverted when Grant doesn’t feel like dying; a few days later the drama continues and becomes a sunken cost problem, when perhaps it would be better to let go of the losses and just not care about the subsequent rounds of shots, but the whole “not wanting to die” thing persists. Grant is still alive, podcasting about rational and emotional decisions, sunken costs and how those emotions come to play in your business decisions.

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  • The correct approach to meeting a monkey
  • How your body language is important in a social context
  • How eye to eye contact is reserved for human interactions only
  • The odds of dying from monkey-induced rabies in Bali
  • How much rabies treatment costs in Bali (it’s seven figures)
  • How we like to think we are a lot more rational than we are
  • The way that sunken cost math can be affected by emotional responses
  • If you are focusing time on improbable things that are emotional heavyweights
  • The importance of evaluating the real chances of a certain risk happening before you act on it

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Grant

MYE 049: Consistency, The Expert’s Fallacy, And The REAL Formula For Success

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It’s not just about teaching efficiently, a lot depends on the mindset and resources of your listeners. In this episode, Grant talks about how some online businesses seem sketchy – specially info products with their exaggerated marketing promises; how the expert fallacy makes people fail to account for another person’s resources, contacts and invested time; how serendipity also happens a lot in every kind of business, so no strategy is a done deal. Also, increasing your luck surface area, how it’s important to understand that people trying your course will fail and how you as an expert should be giving them tools and making them understand that how they use them is a critical factor for success.

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  • Why sometimes online products feel sketchy
  • How exaggerated marketing claims can be detrimental to your credibility
  • What’s the “expert’s fallacy”
  • Why even if you can teach someone 95% of what you know, the other 5% can make a big difference
  • Increasing your luck surface area
  • People who consume your material will fail, how you should approach this fact
  • Being an expert is about providing tools for your audience
  • The importance of doing one thing at a time, but how you can also do many things over a lifetime
  • “Here’s what you should have done by now” – a good marker for your content to be more efficient
  • A good way to figure out how many major projects you still have left to do

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MYE 048: International Comedian & Entreperformer on Monetizing Creativity and Performing in a Second Language, with Jeremy Ginsburg

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In this episode, Grant talks with Jeremy Ginsburg – a comic, writer, traveller, language learner, entreperformer and overall great guy about the different way that he manages to work online while appearing on vietnamese TV shows, doing standup comedy, writing and improving himself daily.

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  • How Jeremy got started playing guitar in Vietnam
  • His view on going in a different way other than the most common online businesses
  • How he broke away from “starving artist” mode to do multiple sources of income
  • How getting famous played a role in his path to success
  • His experience being a poster child for all foreigners in a vietnamese love reality TV show
  • Tips to understand a tonal language better
  • Different challenges and strategies that an unconventional path brings
  • The pressure that a self-contract can impose on your mindset
  • How having a few different creative endeavours can balance your creative flow
  • How being a foreigner can be liberating so you’ll find your passion easier

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Grant

MYE 047: 12 Tools And Resources To Upgrade Your Business And Life

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In this episode, Grant talks about a wide variety of tools and resources that you can use to market better, be more productive, and happier. To be world-class, you must use world-class tools. And the cool thing about THESE tools in particular is that most are under $10.
 
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  • 7 great book recommendations
  • 5 awesome tools to make your life better
  • The resources that Grant has personally used to take things to the next level
  • How great things take time, and getting stuff off your plate
  • The difference between marketing channel and marketing tactic
  • Letting go of anxiety and keeping perspective
  • Guidelines to happiness from the Dalai Lama
  • Personal journaling applications (and why you should use them)

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Grant

 

MYE 046: How To Travel For Free, with Traveling Dutchman Jasper Ribers

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In this episode, Grant talks with Jasper Ribers about leaving your job to pursue something that makes you happy, how not to get started with a business online, finding a passion into travelling by leveraging an asset you already have, ways to change your perspective with travel and a personal challenge from Grant to all the listeners out there!

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  • Jasper’s story leaving his job as a stock broker to go travel
  • How he got started making money right away with a trick and why you shouldn’t do it
  • The problem of being dependent of one factor of one tool
  • How he lost his first online business overnight
  • The two big lessons of his first online business failure
  • How he got started making money with Airbnb
  • A good rule of thumb to live by when you google “how to make money online”
  • The question to ask yourself when you’re starting any business
  • How to learn that time is more valuable than money
  • Grant’s challenge to you to change your perspective

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Grant

MYE 045: Outsource Yourself With A Project Manager

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In this episode Grant talks about being overwhelmed with too many tasks and a way to deal with it.

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  • A good solution to delegate your tasks
  • Grant’s experience utilizing this solution in his company

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Grant

MYE 044: Eliademy Founder Talks Online Course Marketplaces, with Sotiris Makrygiannis

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In this episode, Grant talks with Eliademy founder Sotiris Makrygiannis about the history of his platform, the current marketplace and the future of online learning.

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  • The story of Eliademy
  • His vision of the future of global education
  • Why it’s important to have multiple platforms for online education
  • His definition of what it is to be an entrepreneur

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Grant

MYE 043: Reflecting on 2015: Progress Made and What’s Next

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In this episode Grant talks about how the year went and what’s up next.

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  • How Grant’s 2015 was
  • What are the ideas for 2016
  • Some cool bucket list items that he’s up to next

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Grant

MYE 042: Lead Funnel Formula With Scott Oldford

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In this episode, Grant interviews Scott Oldford, talking about how he rebuilt his business after a major setback and how he uses the SSF lead formula to get astonishing conversion rates.

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  • Differences in marketing between businesses of less and more than a few million dollars
  • Some setbacks of doing business with very large companies
  • The SSF lead formula

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Grant