MYE 080: How To Demonstrate Expertise and Why Sales = Success, with Tim Conley

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Tim Conley started during the dotcom era and failed at his own startup but then became a consultant on what NOT to do, then into copy and marketing writing to finally switch to organizing teams at companies and building their whole marketing strategy; in this episode he shares with us what are the main stages of business development and how he works for each of them, how the business owner mindset has to change so that growth doesn’t stagnate, the common problem of owners becoming bottlenecks and turn themselves into both arsonists and firefighters. Also, the big difference between writing a book over making a course, the two main ways to convey knowledge – if you’re a practitioner or a researcher – and how both are equally valid, and the fundamental social problem of selling.

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  • The importance of actually getting customers instead of just audience
  • How most business problems are self-created
  • The three stages of businesses that he works with the most
  • What are the mindset changes that happen after making $1 million with your business
  • What’s the strategic change in management that needs to happen to break into $5 million
  • How hustling is great for creation but bad for maintenance
  • The best advice he didn’t take
  • The big difference of perception that there is between books and courses
  • How the be credible when you’re not creating original content
  • The difficulties of being a coach and how it’s really like any other business

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