Traditionally, if you want to capitalize on your expertise using the internet, you need to write. A lot.
You can write articles about the topics you are good at to establish your authority, and then write blog posts and/or product reviews, as the case may be. Or you can even write an ebook and use it for marketing or revenue generation. But my favorite way to monetize your expertise is (drumroll please)… offering online courses!
But exactly how hard is it to create an online course? Here are the basic steps:
- Start collecting the material you want your students to learn. If you’re just starting out, this can take a while. It won’t take as much time, however, if you’ve already written a book or numerous articles related to your expertise, it’s only a matter of converting the material into a different presentation.
- Find out what makes your course compelling. What would make people want to sign up for your course? This is the question you need to answer, and your online course should be much more interesting than just reading an article or a book.
- Identify the presentation methods you will use. Some online courses simply use ebooks. But the more compelling online courses use videos and whiteboard animations.
- Make it look professional. If you’re using ebooks, they will have to be checked and rechecked for misspelling and grammatical errors. Then the facts you present will have to be verified as well. Presenting erroneous or obsolete data can tarnish your authority. With videos, you’ll need to learn how to edit them properly. You’ll have to know proper lighting and sound levels. If you use voiceovers, you must employ voice talents who sound great and are easy to understand by your target students.
- Live or recorded? If you’re just starting out, you may want to start with recorded lectures and demos first. That should minimize your mistakes during the presentation. Eventually, you may want to venture to live demos but accidents can still happen. Technical difficulties may come up and students may pose questions you don’t know how to answer. You’ll have to have a plan for every possible contigency.
- Give out quizzes. A test will check whether your students have learned enough to proceed to the next lesson. Your quizzes can also tell you if your methods are actually helping your students learn.
Of course, making an online course can be a very difficult proposition, especially when you want to make sure that it looks professional. And you’ll also need to see it that the marketing strategy for your online course is appropriate and effective.
This is the reason why the help of professional course creators is so invaluable. They can help you design and plan your online course as well as help you create videos and presentations that look professional. They can even guide you on the right marketing strategy to use. With their help, you can avoid making costly mistakes that can have a dire effect on your business and your credibility.