Stewart was a partner at one of the most prestigious Chicago law firms until the grind of always coming and going from home at night finally got to him and he opened his own practice, providing regular people with the same tax services that big corporations have at their disposal. He went against the “Tax Gurus” you find online by creating his own tax course where people can learn the different kinds of tax brackets there are, what are thebest countries to incorporate, what income means and much more.
Tim Conley started during the dotcom era and failed at his own startup but then became a consultant on what NOT to do, then into copy and marketing writing to finally switch to organizing teams at companies and building their whole marketing strategy; in this episode he shares with us what are the main stages of business development and how he works for each of them, how the business owner mindset has to change so that growth doesn’t stagnate, the common problem of owners becoming bottlenecks and turn themselves into both arsonists and firefighters. Also, the big difference between writing a book over making a course, the two main ways to convey knowledge – if you’re a practitioner or a researcher – and how both are equally valid, and the fundamental social problem of selling.
Scott saw his field of work as a chemical salesman declining and decided to become an SEO expert, bringing businesses to the top of Google’s search results; he started offering his services for free to get his feet on the door and to show customers what he was capable of, then mastered and wrote down SOPs to streamline and grow his business; in this episode he talks about automating his ventures, choosing your approach to get started with SEO (ignoring it was a big mistake for him), diving into the subject you want to master obsessively to get quicker results and increasing your own level on the market by getting in touch with leaders on your field and other extremely knowledgeable people.
Lots of people want to have a music career but they don’t follow through very much… in this episode, Grant talks to Chris Greenwood, aka Manafest, about how he almost gave up when he was racking up debt to be able to play live, just before blowing up in Japan; how he crowdfunded a book and an album, how’s it like touring the World and being paid for your art while keeping the spirits up in a gruelling schedule and creating an online course career in the process. He tells us what’s the main thing you have to overcome when creating your courses, what would he have done differently in both his businesses and how important it is to enjoy the journey while you’re at it.
Conrad had a job consulting startups on how to grow their user base – something he learned with his own financial app first and then turned into a consulting career. He created a course about growth hacking just to generate leads but as that course kept making money he was forced to pay attention to the course business, creating teachable.com and applying the same growth advice he was giving out into his own venture; in this episode he talks about why free courses from MIT might not be as good as a paid course, paying attention to what platforms you use to keep control of your content, the future of online learning and how it’s going to spread knowledge all over the World, and the best and worst practices for course creation, mistakes that people make and how you can avoid them.
Nate Smith went to college aspiring to be a jazz musician but got disillusioned with the reality of being an employee where you’re hoping for people to hire you, without much control of your life; so he took upon the internet to make his products, had a somewhat unimpressive launch but kept growing his email list, then used storytelling techniques and a method for super refining the next product he was building and that made it a lot more successful, with people buying despite his not-so-great copywriting and landing pages. In this episode he talks about his methods of defining a product, how important is storytelling for a friendly launch, going beyond email marketing and actually getting people to ask when is your product coming and the three types of person that you have to cater for in your email campaigns.
Dr. Jones graduated from medical school with a scholarship but ended up realising that most doctors don’t learn how to make people’s lives better in school; so instead he spent a lot of his time on functional medicine and wellness centres, where he learned to apply more holistic methods of dieting and examinations to optimise people’s health on a case-by-case basis, completely changing how his clients live and feel daily. He talks about the ways people get sick, what could be missing in your diet, nutrients of all kinds, and better living through re-education.
Branding is something we don’t often think about, and in this episode branding expert Gregory Diehl explains why he thinks branding is similar to education, how to make more money with the same product, the importance of telling a story and letting your personality shine in your communications (and you should be interacting live with people), how to approach clients knowing the questions they are asking and his special cat exercise to get yourself used to doing a tough sell for people on the street while doing some good for an animal cause.
From the age of 12 Karl Kangur has been fascinated with search engine optimisation and how the internet works so he started helping other teenage bloggers with their rankings on Google, but as he grew he switched to a more long-term business strategy to focus on businesses that make a difference in other people’s lives, creating material specialising in monetised blogging while living the digital nomad lifestyle in Thailand.
In this episode, Grant talks about Udemy’s new pricing policy, how its been changing the platform, what was the intention behind it, how that can change your strategy, the benefits of having your own platform versus using a third party, and why maybe it’s not great to delete your courses from Udemy and leave them there for some extra revenue
MYE 002: Purpose, Profit, and Prophecy with Leon Jay
MYE 012: Best Practices of Online Courses with Udemy Bestseller Rob Cubbon
MYE 022: Building Passionate Communities with Cody Mckibben
MYE 023: Launch this Course! [Phase 1]
MYE 014: Course Creation Master Phil Ebiner on Making 6 Figures with Online Courses